When you plan a webinar, especially if it is for your business, keep in mind that you are also planning to put your integrity at risk. What you share with your subscribers and listeners, will make or break your business. They are going to rely on what you tell them, and their decision to invest in your business or buy your product will depend on the truthfulness of the information you share. So just slapping together a webinar is not enough.
Webinars are a great way to show your expertise in your line of business. It is also a great way to save advertising and marketing costs, because you can subtly promote your business or services to your audience. However, if you are not well-versed or sure about the topic you plan to cover about the business, hold off. Learn more and arm yourself with enough information and knowledge until you feel confident.
Because webinars have become popular, so many people project themselves as experts and hurriedly plan a webinar, only to end up embarrassing themselves when confronted with questions.
People have different skills, abilities and passion. Some are good at writing and some are good at speaking. For those who cannot write, it is the perfect resource to communicate clearly and effectively.
Because some people have shorter attention span, they prefer listening than reading. It is easier to win the confidence of people when they can hear your voice and make that connection.
For big corporations that conduct workshops and seminars regularly, it is a way to cut down costs for logistical supplies and other added expenses like providing food for attendees.
Webinars can be a confidence builder. People who are introverted or shy by nature, can actually find the courage to speak up when interacting with others during a webinar.
Since the information are most times digital, it saves money and time on paperwork and storage. With paper, you would have to discard the old to replace it with the new. But with digital, updates and modifications can be done whenever necessary.
With a webinar, there are no geographical barriers, and there's no need to purchase a ticket, book a flight, pay for hotel accommodation or rental car. Because it is virtual, people from all over the world can attend your webinar at the same time. This give businesses an opportunity to grow and expand beyond their local community or country of residence.
After reviewing several plugins, we recommend Easy Webinar because of the many features it has and has turned out to be cost-effective for all they are offering.