Although the competition is stiff, starting an Accounting home business might not be as easy as 1-2-3, but it certainly is not as hard as rocket science. There may be several accountants in your local area, and many small business owners may already have an existing one. This obviously puts you at a disadvantage, especially if you live in a small town. The good news however is that, you can now go far beyond your local area. The internet and technology has change it all. So your location does not really matter when it comes to starting an accounting home business.
When making plans to start your accounting home business, it is advisable to first start within your local community. No matter how stiff the competition is, there will always be ways for you to get exposure.
Here are some marketing ideas you can implement to give a competitive edge.
1) Build a website. As an accountant, having a website will put you at an advantage and help you stay competitive. Why a website? Because can showcase your services beyond your local business community.
2) Prepare your Business Cards, Postcards, Flyers or even Doorhangers, that you can send out to the business community.
3) Since you're starting off local, visit small businesses and talk to the owners. Sometimes, the owners may not be around at the time of your visit, leave your information with the assistant and get their contact. Call later and introduce yourself and what you do. Schedule an appointment to talk to the owner.
4) If they say they already have an accountant (and many already does), tell them you're not trying to take them away from their accountant, you just wanted to introduce yourself because you accounting is not the only service you perform. If they ask what other services, tell them you will be conducting free Q&A sessions monthly or bi-weekly (whichever you prefer), for small business owners around the area. Let them know they can come with questions even if it's just to get a second opinion about their money.
5) Tell them you have a newsletter that goes out once a month and ask if they would like to become a subscriber. Very seldom will a businessman say "no" when it comes to the lifeblood of their business.
6) Look for a venue and make it standard. If it is the last Saturday at 7:00pm let it be the last Saturday of every month in the same venue. Unless there's uncontrollable circumstances like inclement weather, do not start changing or canceling the dates, times and venue every month. It's a turn-off. Be consistent.
7) Get your business cards, flyers and brochures ready, with your website and contact information. Make sure to include your free sessions on every printed material. Also, it's nice to have some giveaways like pens, mugs, gift cards etc, depending on the size of your budget.
As with any business, it may take sometime, but if you are consistent, very soon you will begin to get those phone calls and those consultations.